Be-Entertainment appoints Annelies Noest as Business Director

Be-Entertainment has appointed former top ITVS executive Annelies Noest as its Business Director. “Since we started Be-Entertainment, we’ve been able to grow our catalogue and our business considerably. I’m very excited to take this next step towards more solid growth," Be-Entertainment MD Gepke Nederlof said.

The executive's new role will consist of continuing the company's growth and attracting the world to its Belgium projects. The appointment follows Be-Entertainment’s partnership with Thierry Lachkar's "Deeply Superficial" in France, which served as the company’s first step toward international expansion.

“I’m thrilled to be joining Gepke and her talented team at Be-Entertainment,” Annelies said. “With such a strong catalogue and a great pool of creativity at its core, it will be fantastic to see how we can make it grow and convert opportunities into success and long-lasting relationships!”

With two decades of experience specializing in format distribution and content strategy at Endemol, Talpa Global, and the likes, the executive takes on the new position after contributing to ITV Studios as Director of Business Development, overseeing international partnerships and strategic deal-making. “I know from experience that it’s a great pleasure to work with Annelies, one of the very best in the business, and I’m looking forward to embarking on this next chapter together,” Nederlof continues.