Be-Entertainment format "The Way Out" will have a fifth season in the Benelux

VTM has ordered a fifth season of prime time family entertainment show, in co-production with Talpa.

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"The Way Out"

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Following the huge rating success of season 4, VTM (Dutch-speaking Belgium) has ordered a fifth season of prime time family entertainment show "The Way Out" in the Benelux, in co-production with season 4 for Talpa in the Netherlands.

The fourth season for VTM outperformed the first three successful seasons, with a consolidated 44.7% (18-44) average market share, an impressive increase of +136% vs the channel average of 18.9% (YTD, on Sundays). The third season for Talpa reached a market share of 15.8% in the key 25-59 target group, an increase of +56% vs the channel average of 10.1% in 25-59 (YTD, Live +7).

On each episode of "The Way Out", two different celebrity duos are sent into two identical rooms full of mysteries to be solved. They have to figure out the scientific experiments and unravel the codes, because every test or assignment they complete provides them with a clue.

The format was created and produced by Roses are Blue and distributed by Be-Entertainment.

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