"Project Cupid"
VTM will launch the new diversity dating format "Project Cupid" in Belgium later this fall. The lighthearted format, which helps people with a mental challenge to find love, will be introduced to the international market by Be-Entertainment.
The format sees two hosts open a temporary dating agency to help our Daters to find their perfect match. After an intake, during which we get to know the 'Dater', a special date is designed for them. A first date that is set up to make them feel at ease and that helps them to shine. But it doesn't stop after one date. Over the course of the following episodes, we track the various love stories to find out if our Daters are now actual couples.
Says Be-Entertainment MD Gepke Nederlof: “This format actually enhances the chances of the Daters finding love. It does deliver a service in addition to heartwarming programming on a theme that’s very hot at the moment.”
The format, developed and produced by Roses are Blue, is a logical next step after their success with "Down the Road". During their travel adventures with their mentally challenged cast, they found that all of them wanted the one thing most difficult for them to find: love and now "Project Cupid" is here to lend them a helping hand.
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