Be-Entertainment to globally distribute the format "Finder$ Keeper$"

Be-Entertainment has added a new title to its vast format catalog: "Finder$ Keeper$'," a new entertainment program based on an idea of Kamiel De Bruyne and Wannes Deleu from Send in the Clowns and produced by PIT. Not every day, you get to introduce a format to the world that can simply be explained in only one sentence and where everyone immediately understands its power. This is one of those titles, and we're extremely proud and excited to share it with the world,” Be-Entertainment MD Gepke Nederlof said.

"Finder$ Keeper$" (local title: "Wie Zoekt Die Wint") is set to launch on VTM in Belgium for a first episode on Saturday 3. In each episode, a fortunate family gets the chance to win up to 100,000 euros. The cash is hidden in their own home, and all the money they find within 30 minutes is theirs to keep.

But, the team of ‘hiders’ creativity knows no limits. They stash the cash anywhere, from sealed bags of cereal to the inside of an unopened bottle of wine, in the kids’ game console, or behind a newly-built fake wall. Also, each episode features a dilemma, such as a paint bomb in the bedroom worth 10,000 euros.