Cineflix Rights has appointed experienced TV executive Greg Johnson to the newly created role of EVP Americas and Asia Pacific, as the company aims to position itself as UK’s largest independent TV distributor and continues to grow its international business activities.
Reporting to Tim Mutimer, CEO of Cineflix Rights, LA-based Johnson will lead the distributor’s scripted and unscripted sales strategy across North America, Latin America, Australia, New Zealand, and Asia. Working alongside James Durie, Head of Scripted, and Richard Life, SVP Acquisitions and Co-productions, Johnson will also be responsible for identifying creative partners and IP, as well as securing financing from US and global networks and other sources to package and greenlight projects through co-productions, pre-sales, and co-financing.
As a member of the senior leadership team, Johnson will also have a wider remit to exploit commercial and strategic growth opportunities for Cineflix Rights, along with Cineflix Media and its joint venture companies and producer partners.
Johnson joins Cineflix Rights in April from his current role of EVP of Distribution, Americas at ITV Studios, where he led the LA-based team distributing all Global Partnerships content across the United States, Canada, and Latin America, together with managing the company's US network relationships and collaborating with creative partners on international format and drama co-production, and financing models in the United States.
“We are thrilled to have Greg join Cineflix Rights as we continue to build our business as the UK’s largest independent distributor. Greg’s exceptional expertise, entrepreneurial spirit, and personality make him the perfect fit for the Cineflix Rights team, and we are looking forward to working with him to significantly grow our business,” said Tim Mutimer, CEO of Cineflix Rights.
“Cineflix Rights occupies a unique position in the global distribution landscape as a supplier of premium scripted and factual content across a wide range of genres. I am excited to be joining the dynamic team under Tim at this time in a newly created role, and to help facilitate Cineflix’s growth ambitions in the United States and across the globe. I look forward to working with great producers and finding key strategic partnerships and funding models that will grow Cineflix’s slate of fantastic content,” Greg Johnson added.