A new deal between BBC Studios and TV Azteca has seen Mexico become the ninth market to license the entertainment format “The 1% Club.” The Mexican entertainment powerhouse has acquired the format, created by Magnum Media, with the 52x60’ series to be aired on their owned and operated channels. This licence marks the first commission in Latin America for the multi award-winning format.
“The 1% Club” is a unique, compelling and humorous entertainment show which tests the nation’s intelligence, based on a scientific survey. Success depends on how you think, rather than what you know, meaning that everyone is on a level playing field and can play along. Whether you are a contestant vying for the cash prize or a viewer playing against your friends and family, answering increasingly challenging questions correctly could earn you a place in the 1% Club: a group of people who can outsmart 99% of the population.
“The burgeoning and proven success of ‘The 1% Club’ is testament to the format’s versatility and mass appeal. We cannot wait to work with TV Azteca to bring the show to Mexican audiences and see which of them has what it takes to make it into the 1% Club,” commented André Renaud, SVP, Global Format Sales at BBC Studios.
Adrian Ortega, Director of Content at TV Azteca, added: “At TV Azteca, we are thrilled to introduce this innovative, humor filled, and challenging format to our audience. ‘The 1% Club’ represents a commitment to intelligence and entertainment, and we are confident it will capture the attention of our Mexican audience. We look forward to seeing who in Mexico will join the exclusive 1% Club.”
Created by Dean Nabarro and Andy Auerbach at Magnum Media, and distributed by BBC Studios, “The 1% Club” was recently acquired by Prime Video in the United States and Canada. Following the original top UK series produced for ITV, the show has had a strong global rise, also launching internationally in the Netherlands, Australia, Germany, France, Israel, Spain and Turkey.
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