Endemol Shine Brasil, a Banijay company, announced that brand new iteration “MasterChef Senior,” known locally as “MasterChef+,” is set for Band. The commission follows the success of the “MasterChef Senior” specials, produced by Shine Iberia for La 1.
The latest “MasterChef” spin-off showcases the culinary skills of the older generation, and is a celebration of their experience, resilience, and knowledge. The novice chefs aged 60 and above take to the infamous “MasterChef” kitchen to battle it out and create food to impress even the harshest critics. This commission follows the recently announced new iteration “MasterChef: Young Talent,” coming soon to Denmark and Norway.
“The older generation will be able to show all their knowledge and passion for gastronomy, in addition to proving that the quality of their cuisine is extremely high. Only time will tell who will take home the ‘MasterChef+’ trophy. I’m very excited that Brazil will now have four different versions of ‘MasterChef,’” said Nani Freitas, CEO Endemol Shine Brasil.
Lucas Green, Global Head of Content Operations at Banijay, commented: “Originally created by Shine Iberia at a time where we saw significant isolation in older generations due to the global pandemic, ‘MasterChef Senior’ is a warm and wonderful celebration of family and cooking. ‘MasterChef’ is an inclusive format that champions accessibility and talent from budding chefs old or young, and the addition of ‘MasterChef Senior’ to our growing portfolio is testament to our innovative creatives who constantly explore new ways to expand the brand.”
Originally created by Franc Roddam, “MasterChef” is the “Most Successful Cookery Television Format” (Guinness World Records), with 64 local versions to-date. “MasterChef” consistently attracts phenomenal audiences globally. In fact, most recently in Brazil, the “MasterChef” season nine premiere was watched by over three million people and the hashtag #MasterChefBr was used 173 million times.
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