Telia has acquired over 30 hours of its original food programming of the canadian distributor for its new lifestyle channel call Inspira.

27 JAN 2020

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Gusto Worldwide Media has sold over 30 hours of its original food programming to Telia, an Estonian network that broadcasts to millions of Northern European viewers. Gusto’s content will be available on Telia’s newly launched lifestyle channel, Inspira.

Offering a wide variety of entertainment, Inspira is available to Telia TV subscribers through television and smart devices. Viewers will be getting a sweet and savoury mix of the world's most irresistible food content. From "Flour Power" (13x30) to "Fish the Dish" (15x30) and more, these popular titles have entertained viewers on major platforms in Singapore, UK, US, and Latin America.

“It’s our second deal of the decade and we’re only one month into 2020. This is going to be a big year for Gusto,” said Chris Knight, President, and CEO of Gusto Worldwide Media. “We’re pumped to be part of Inspiria’s launch and can’t wait for Estonia to get a taste of our exceptional 4K UHD programming.”