John Garcia joins Hemisphere Media Group as EVP of Sales & Revenue

Hemisphere Media Group announced that John Garcia will join the company as Executive Vice President of Sales & Revenue. A seasoned executive, Garcia will be responsible for growing and overseeing sales across all production pipelines, and will play a key role in the company’s expansion to new client segments.

“We are so fortunate to have John Garcia join our team and lead our international sales and strategic partnerships business. John is a global leader in international television. As we expand our production for Pantaya and our HMTV channels, John is the perfect executive to establish innovative partnerships, ad sales, and distribution strategies,”  said Alan Sokol, President & CEO of Hemisphere Media Group.

“I strongly believe in Hemisphere Media Group’s leadership and strategy. Their focus on super-serving the content needs and interests of the Hispanic/Latino market in an innovative manner, as well as their leadership position in the SVOD space, motivated me to become part of their already impressive leadership team. The company has tremendous growth potential, and I am delighted to be joining the HMTV family,”  Garcia declared.

Garcia is a global leader, most recently helming all of Warner Bros. International Television Distribution’s (WBITD) program licensing activities—overseeing sales, windowing strategies, marketing, and distribution—throughout Latin America. Prior to this role, he served as Deputy Managing Director of WBITD’s sales office in Madrid, overseeing the division’s activities, including inter-company synergies, content licensing, advertising sales, and co-productions throughout Southern Europe, including Spain, Italy, Portugal, Greece, Turkey, and Cyprus.