22 JUL 2020

KESHET INTERNATIONAL TAKES “SINGLETOWN” TO HBO MAX

HBO Max has picked up the exclusive rights for the United States to the first season of Keshet Productions’ relationship show, in a deal that also includes a commitment for the second season.

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Keshet International has completed another sale for “Singletown,” ITV2’s stripped relationship-based reality series. This time, HBO Max has picked up the exclusive rights for the United States to the first 15x60’ season of Keshet Productions’ relationship show which sees five couples press pause on their partnerships, in a deal that also includes a commitment for the second season. The series will go live on the platform on August 20.

“‘Singletown’ is a fresh love experiment that follows real-life couples as they seek clarification of their love – it is this process and the experiences they gain along the way that are the engine of this relatable and entertaining series. We hope ‘Singletown’ will captivate the viewers watching HBO Max in the same way it did in the UK on ITV2,”  said Rose Hughes, VP of Sales at Keshet International.

Jeniffer Kim, SVP of International Originals at HBO Max, added: “We are very excited to bring this one-of-a-kind dating series to HBO Max’s robust unscripted original slate. ‘Singletown’ provides a really fun, engaging and eye-opening experience examining love and monogamy as it follows each couple’s personal journey”.

Originally produced by Keshet Productions for ITV2, "Singletown" begins with a unique ending as five couples press pause on their relationships and spend one incredible summer living their best single lives in the city. The newly separated couples and their four new flatmates move into in two luxury Singletown apartments and embark an indulgent summer full of money-can’t-buy exclusive dates, out of this world parties and unforgettable experiences. At the end of each week, the couples meet to take apart in the Love Locket ceremony. Will they choose to reunite and leave the show as a couple or will one, or both of them, choose to stay single and remain in Singletown?

The show debuted strongly in the UK in the 16-34 target demographic. The episode went on to achieve a strong consolidated viewership of 416,000 individuals. Across the whole 15x60’ series, which was stripped weeknights at 9 PM on ITV2 from September 2, 2019, 43% of viewers were 16-34 year olds. On social media, “Singletown” built followers on Instagram, Facebook and Twitter.

We hope ‘Singletown’ will captivate the viewers watching HBO Max in the same way it did in the UK on ITV2” Rose Hughes VP of Sales at Keshet International