Love Nature confirmed plans to launch Romanian PayTV platform DIGI. "The Romanian market has a fast growing appetite for dynamic 4K content that is remarkable both editorially and visually," Chiara Mckee, VP, EMEA Love Nature, said. "Launching on Romania's incumbent PayTV platform DIGI (RCS & RDS) allows us to share Love Nature's line-up of fascinating nature and wildlife stories with a much wider Romanian audience and is a significant event in Love Nature's continued European expansion."
Under the terms of the deal, Romanian Digi audiences will now be able to access Love Nature's wildlife and nature series and documentaries in stunning 4K and fully localized with Romanian subtitles. The deal reflects the country's accelerated growth, with recent launches on Orange Romania, Focus Sat and the iNES Group.
Love Nature programming highlights on DIGI will include "Planet Shark," which reveals new scientific discoveries and incredible footage of sharks; "Becoming Orangutan," a mini-series featuring the irresistible primates at the Borneo Orangutan Survival Foundation as they learn how to survive in the wild; "New Kids in the Wild," a fascinating look at the first crucial months in the lives of five baby animals; and "Battle of the Alphas," which explores the science behind animal conflict, from turf wars to mating mayhem as animals go head to head in an epic battle for supremacy.
Additionally, in December, the channel will premiere just-announced series "Chasing the Rains," a four-part series, narrated by award-winning actor, Adjoa Andoh, that takes audiences on a journey into one of the most majestic areas in Africa for an indepth look at the wildlife that struggle to survive through cycles of drought and dramatic rainfall, and "Wildlife ER," a heartwarming series that follows dedicated professionals and volunteers on the front lines of rescuing and caring for sick and injured wild animals in Australia’s busiest wildlife hospital.
The launch expands Love Nature's reach via its branded linear and online platforms and through key content partnerships with Sky Nature in the UK, Germany and Italy, Youku in China, Starhub in Singapore, KPN, VodafoneZiggo in the Netherlands and others, which currently includes approximately 415 million households. Love Nature is also available in the U.S. as a FAST channel on growing platforms like The Roku Channel, Samsung TV Plus, VIZIO WatchFree+, Xumo and VIX.
The Romanian market has a fast growing appetite for dynamic 4K content that is remarkable both editorially and visually. Launching on Romania's incumbent PayTV platform DIGI (RCS & RDS) allows us to share Love Nature's line-up of fascinating nature and wildlife stories with a much wider Romanian audience and is a significant event in Love Nature's continued European expansion.” Chiara Mckee VP, EMEA Love Nature