This year’s market season marked a stellar moment for MediaHub as they unveiled their first original drama series, “Alaca.” The company, initially focusing on consultancy services and content distribution, made a pivotal move into original productions in 2023 by starting the production company Globalsphere with Dubai-based partner Geophil. The first title born out of the partnership, “Alaca,” will be completed as early as January 2024, and two more titles are scheduled to begin shooting the same year.
The details regarding the debut project “Alaca” were kept tightly under wraps before its official introduction at this year's Mipcom Cannes and subsequent markets. The series' premiere unveiled new information that heightened the anticipation of both Turkish Drama fans and potential buyers globally, the company said.
The main character, Alaca, is brought to life by Ceyda Ceren Edis, who is making her remarkable debut in Turkish drama. Melih Özkaya takes on the role of Alaca’s love interest, Kenan, returning to screens after his memorable portrayal of officer Ali in “Emanet” (Legacy) with great excitement from fans. Joining this dynamic ensemble cast are Burcu Almeman, Mine Çayıroğlu, and Ufuk Kaplan.
“Alaca” showcases a diverse array of strong female characters, each playing a crucial role in the story of a young girl whose kidney is stolen in a brutal kidnapping when her biological father needs a donor for his dying daughter. Unable to understand why she was targeted, she has to embark on a quest for truth that takes her from the small town of Dalaman to Istanbul with her family in tow.
“The response to ‘Alaca’ at Mipcom and MIP Cancun was overwhelmingly positive, and we were thrilled to witness the warm reception of our brand-new series. Before picking the project, we conducted a comprehensive analysis of the distinct requirements of various markets, coupled with a thorough understanding of global audience preferences and expectations. The success and appeal on the international stage are influenced by factors such as the overall production quality, a captivating storyline, and the cultural relevance of the content. With serious consideration given to these elements, there is no doubt that ‘Alaca’ will be well-received. We eagerly anticipate its debut on screens in the upcoming year and hope to meet our partners in person for an in exclusive look at markets such as DICM, ATF and Content Americas, to name a few,” said Elif Turna, Sales and Business Development Manager for Americas & Europe at MediaHub.
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