Mediaset to launch WeMake's new format "Target" in Italy

French production company WeMake partners with Mediaset Italy for the launch of its new format, "Target", a unique comedy reality competition with the perfect hit ingredients: celebrities, secrets, fun missions, hilarious fails and extremely satisfying wins!

"Target" is expected to be both adapted on networks and streamers and the show is already optioned in several countries, as well as other WeMake's several unscripted formats such as "Until Dawn", "The Wall Duet", "The Big Crazy Game Night" that have been launched in France and around the world.

Fabrizio Battocchio, Head of Format & Factual at Mediaset states: “We immediately grasped the potential of the format on paper and we are now excited to work with such a brilliant and strong partner as Wemake to make it real”.

Bouchra Rejani, founder of WeMake states:“We are thrilled to start working with Mediaset for the Italian audience with such good creative and daring people!"

WeMake was the first to have its original unscripted formats commissioned by the streamers, “Until Dawn” for Netflix and “The Missing One” from Prime Video. Elsewhere, the company launched on M6 the original format “The Big Crazy Game Night” aka “Le Morning Night” - renewed for a second season - and “Let’s all play for!” for France 2.

WeMake also co-produced several formats in the Netherlands: “Secret Duets” (The Wall Duet) alongside Warner Bros for RTL4, “The Best Family Recipe” and “Split Screen” for SBS6 (John de Mol).Two new unscripted originals, “Target” and “Starlight” have been commissioned and will be aired in Q4 2022.