Mipcom 2023: Inter Medya launches the international premiere of “The Ivy”

New Turkish drama “The Ivy,” a Tod Originals series that has attracted great interest in Turkey and the MENA region, made its debut at Mipcom Cannes 2023. The show, for which Inter Medya has taken on international distribution responsibilities, was the center of attention of the press and guests at the special event, where it made its European premiere.

“The Ivy” received positive reviews due to its intriguing story and impressive cast. Burçin Terzioğlu and Onur Tuna, the stars of the series, attended the screening in person and commanded attention as they walked the red carpet and gave interviews to international press.

“It makes us very happy that the work we do in our country receives such a positive response in international markets. Our content includes universal stories as much as our own cultural stories. Even if the language we speak is different, the most important thing in our work is to convey the emotion,”  Burçin Terzioğlu said. “We trusted the story in such a way that we surrendered ourselves to it. We are grateful to be here to promote ‘The Ivy’ and we so pleased with the response from the audience. We thank our writers, directors, actors and technical teams for their wonderful work,”  Onur Tuna added.

Esra Özaral Altop, Chief Entertainment Content Officer at beIN Media Group & Digitürk, declared: “With the increase in international and local platforms, we see that exports of local series are growing rapidly. Sales abroad are very valuable for the sustainability of local content. Along with the economic impact of this increase in exports, the promotion of our culture to the world and its contribution to tourism cannot be ignored. We take these criteria into consideration when planning original contents for Tod. Thanks to the impressive story of ‘The Ivy,’ the successful performance of our actors and the high level of production quality, we believe that this series will attract an international interest.”

Lastly, Can Okan, CEO and Founder of Inter Medya, concluded: “The sales we have achieved on numerous digital platforms, both at the local and global levels, have become an essential component of our export activities. At Inter Medya, we proudly undertake the international distribution responsibility for many mini-series produced for Turkish digital platforms, and our catalogue continues to expand. We have named these bold and boundary-pushing productions in our catalog as 'New Generation Turkish Series,' and we are actively working on establishing this concept as a global brand. ‘The Ivy’ stands out as one of the most successful works in our catalog, thanks to its compelling storyline, outstanding production quality, and dazzling performances.”