Nordic Entertainment Group (NENT Group) has acquired the exclusive media rights to show Italy’s Serie A TIM VISION on its Viaplay streaming service in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, and the Netherlands until the end of the 2022/2023 season. The Italian women’s top flight is set for a historical step forward in its development. Viaplay viewers will be able to stream over 40 live games every season and follow numerous international stars as part of Viaplay’s pioneering coverage of Europe’s best women’s football.
Serie A TIM VISION’s 2021/2022 season starts on 28 August with Juventus as reigning champions – the first side in Italian football history to complete a perfect season after winning every league match in the 2020/2021 campaign. Players in action across the league’s 12 teams will include Sweden’s Lina Hurting (Juventus); Norway’s Anja Sønstevold (Inter Milan); Denmark’s Sofie Junge Pedersen (Juventus); Finland’s Nora Heroum (Lazio); Iceland’s Lára Pedersen (Napoli); and Estonia’s Vlada Kubassova (Napoli).
From the 2022/2023 season, Serie A TIM VISION footballers will become the first female athletes in Italy to become fully professional. Peter Nørrelund, NENT Group Chief Sports Officer: “We have a long-term commitment to bringing women’s football to as many new audiences as possible. Viaplay will now stream nearly 150 top women’s matches every year, and the skills of the Italian game are an ideal addition. We are delighted to support Serie A TIM VISION’s very welcome step towards full professionalization, which is excellent news for viewers, players, and sport as a whole.”
Viaplay will also show the Supercoppa Italiana and selected matches from the women’s Coppa Italia for the coming two seasons. In addition to Serie A TIM VISION, NENT Group holds rights to England’s Barclays FA Women’s Super League, Germany’s Frauen-Bundesliga, and Denmark’s Gjensidige Kvindeliga, along with selected games from Spain’s Liga Iberdrola. The company will be the exclusive home of the FIFA Women’s World Cup 2023 in Sweden, Norway, Denmark, and Poland. The Serie A TIM VISION, Coppa Italia, and Supercoppa Italiana deal has been brokered by the Dubai- and London-based agency For Media Sports Management.