24 JUN 2020


In Mexico it will launch pet food from the hand of the Winner brand with the image of “Paw Patrol”; and in Colombia, Grupo Éxito stores will have the new “SpongeBob” clothing collection.


Nickelodeon Latin America continues its expansion in the licensing area by signing an agreement with the pet food manufacturer Ganador to create dog food under the “Paw Patrol” license; meanwhile, more than 30 Grupo Éxito stores in Colombia will have the new “SpongeBob” clothing collection.
As part of the promotional campaign, a series of interstitials featuring the Paw Patrol pups are streaming on YouTube monthly through September, highlighting helpful pet care tips including pet hygiene and nutrition, among others.  The campaign also features in-store displays at various grocery and convenience stores throughout Mexico.

Meanwhile, the "Bob Esponja" clothing collection features colorful print shirts and pajamas for tweens, teens, and adults, as well as a line for babies and toddlers. The collection will have amazing in-store displays and will be available from June through August 2020.

"We continue celebrating SpongeBob SquarePant's twentieth anniversary and are extremely happy to be able to give fans in Colombia access to this exclusive line through this partnership with Grupo Exito", commented Angela Cortez, VP, ViacomCBS Consumer Products Latin America.

“As part of Grupo Éxito's commitment to supporting and energizing the textile industry in Colombia, we are very pleased to present this new SpongeBob Square Pants collection that includes more than 60 references for all family members. Likewise, we are proud to say that 100% of this collection was made by Colombian workers, with whom we contribute to the country’s development. We thank Nickelodeon for trusting Grupo Éxito as a company that offers customers garments that are at the forefront of the textile industry” commented Juan Esteban Valencia, Textile Director, Grupo Éxito.
The SpongeBob Squarepants themed products include exclusive apparel including t-shirts, shorts, joggers, pajamas and loungewear, as well as infant and toddler and rompers, dresses and sleepwear.