The Riki Group hit brand "The Fixies" were chosen as mascots of the Russian Pavilion at the World Exhibition “Expo-2020” that will be held in Dubai (UAE) from October 1, 2021 to March 31, 2022. "The Fixies" will greet guests and acquaint them with the exposition on digital surfaces as screen assistants. Visitors will be able to take an AR photo or make a short video with the characters of the popular animated series in the official mobile application of the Russian Pavilion UExpo 2020 Russia.
Moreover, a cafe for children, created based on the series designed specifically for the world exhibition, will open within the Pavilion. The interior of "Fixie Cafe" corresponds to the style of the project and is decorated with neon signs with the characters. The menu of the cafe is also stylized as an animated series. Visitors to the pavilion will be able to take pictures with the characters and purchase merchandise throughout the exhibition.
“Fixies harmoniously fit into the theme of the pavilion as guides in different fields of science. Our animation project has already become genuinely international, and its subjects, which are technology, science, and the structure of the environment, are close and understandable to audiences around the world," says Mark Zavadsky, CEO of Riki Group. "'The Fixies" has already gained popularity in Asia, and with the help of the exhibition we expect to repeat the success in the Middle East. The year 2021 kicks off for the project with a highly anticipated theatrical release on the territory, in the United Arab Emirates and Saudi Arabia, and the first and second seasons of the series were launched on the Bostan app, operated by Mina Mobile and became available to the Arabic-speaking audience. The total number of views of the series on YouTube and VOD services worldwide has reached 25 billion. Visitors to the exhibition, who have come from different parts of the world, are already familiar with these mascots and, we believe, will be glad to meet them," he added.
"The Fixies'' is a popular Russian educational project created in the edutainment genre (learning through entertainment). Its goal is to form a scientific picture of the world in children and to popularize scientific knowledge. Since 2020, the project belongs to the Riki group of companies and is produced by the Aeroplane animation studio.
More than 190 episodes of the series and two feature films have been released and the rights to the series have been sold in 167 countries, bringing the total number of views on YouTube and VOD platforms worldwide to 25 billion.
Our animation project has already become genuinely international, and its subjects, which are technology, science, and the structure of the environment, are close and understandable to audiences around the world” Mark Zavadsky CEO of Riki Group