Telugu India OTT platform Aha picks-up Keshet's “The Baker and the Beauty"

Keshet International, Annapurna Studios and streaming platform Aha have collaborated to bring India’s first adaptation of Keshet 12’s romantic comedy “The Baker and the Beauty” to screen this September.

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Keshet International, Annapurna Studios and streaming platform Aha have collaborated to bring India’s first adaptation of Keshet 12’s romantic comedy “The Baker and the Beauty” to screen this September. Based on the globally acclaimed Israeli format originally created by Assi Azar for Israel’s most watched TV channel, Aha’s Indian adaptation of “The Baker and the Beauty” is produced by Annapurna Studios, directed by Jonathan Edwards and scripted in Telegu.

A tale of two opposites starring Santosh Shobhan and Tina Shilparaj in the lead roles, the 10x60’ drama centers on an unlikely romance between a middle-class youngster, Vijay, who manages his parents' small-time bakery, and a film star, Aira Vasireddy, a loner at heart despite having the world at her feet.

“The Baker and the Beauty” will receive its web-based premiere across India from September 10, 2021, on Aha, the 100% Telugu OTT platform owned by Arha Media and Broadcasting Private Limited, which showcases the latest blockbusters and path-breaking web shows.  Telegu is the fourth most spoken language in the Republic of India, with the majority of the 95 million speakers based in the southern states.

"We're thrilled to be collaborating with Annapurna Studios and Aha to bring this latest adaptation of Assi Azar’s ‘The Baker and the Beauty’ to Telugu audiences across India. ‘The Baker and the Beauty’ is a format with undeniable universal appeal, comprising beautifully crafted characters that can be rooted in any close-knit, family-focused community anywhere in the world. We hope to take this association with Aha forward to deliver many memorable shows in the times to come,"  said Kelly Wright, SVP of Distribution and New Business at Keshet International.

Ajit Thakur, CEO at Aha, added: “We at aha are constantly working towards bringing diverse and relatable content offerings for our Telugu audiences and it makes us immensely happy to be collaborating with Keshet International and Annapurna Studios for ‘The Baker and The Beauty’ as we’re quite confident that it’s a story for all ages and will connect with both- the young and old audience”.

To date, Keshet International has licensed “The Baker and the Beauty” format in the United States for ABC (produced by Keshet Studios, Universal Television and ABC Studios); the Netherlands for NET5; and Russia for CTC; with the finished tape of seasons one and two sold to Amazon Prime Video.