"The Big Bang" scored high ratings in Belgium and The Netherlands

Be-Entertainment announced that new family entertainment show "The Big Bang" launches got high ratings in Belgium and The Netherlands. The balloon-popping-obstacle course launched on prime time last Saturday on VTM in Belgium and captured a share of 43.7% (target 18-44, Live +VOSDAL), an increase of +111% against the slot average for VTM.

The entertainment format launched recently in prime time on SBS6 in The Netherlands managing to draw in a sturdy 14.2% market share (target 25-59, Live+7), up almost 32% against the slot average for SBS6.

"The Big Bang", co-created between Roses are Blue, Talpa Concepts and VTM and distributed by Be-Entertainment, sees three celebrity duos challenged to execute a series of exciting assignments in the studio all around popping balloons.

They will enter the game arena in a race against time to get through the obstacle course in three entertaining rounds, with the ultimate goal: being the first duo to cause ‘The Big Bang’ by popping a giant balloon in the finale.