TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them.
"We’re excited to expand our partnership with DIRECTV, reflecting the continued dedication to our audience and the recognition that Hispanics are a fast-growing part of mainstream America,” said Mike Angus, Executive Vice President of Global Distribution and Partnerships at TelevisaUnivision. “This deal not only ensures our industry-leading content reaches millions of viewers, but also solidifies our position as the definitive leader in media among U.S. Hispanics.”
“Whether it’s news, live sports, telenovelas and general entertainment, local civic affairs or any of its other key genres, TelevisaUnivision is synonymous with some of the very best in Spanish-language programming,” said Rob Thun, Chief Content Officer at DIRECTV. “We look forward to continuing what has proven an important and mutually beneficial relationship for the next several years.”
Under the agreement, DIRECTV satellite, satellite-free streaming, and U-verse customers will continue to enjoy the most-watched Spanish-language content in the country from all of TelevisaUnivision’s leading broadcast and cable networks, including Univision, UniMás, TUDN and Galavisión, as well as from its extensive portfolio of owned and operated local stations serving the nation’s largest Hispanic communities.
In addition, DIRECTV is now including TelevisaUnivision’s U.S. properties within its new MiEspañol Genre Pack, which features more than 60 channels showcasing the best in Spanish-language programming, including Univision, UniMás, TUDN and Galavisión, and other channels. MiEspañol will also expand soon to include ViX Premium with Ads, TelevisaUnivision’s global streaming service, at no additional cost beyond the usual $34.99/month subscription. This new agreement reaffirms TelevisaUnivision’s and DIRECTV’s commitment to America’s Hispanic community and further empowers DIRECTV’s customers to build their own seamless entertainment experience from a wide array of top channels, local stations, and direct-to-consumer platforms.
Related News
