Warner Bros. Discovery has inked deals with Roku and Tubi that will bring a suite of branded FAST channels to both ad-supported streaming platforms. The channels will start rolling out on Tubi almost immediately, and then arrive on The Roku Channel in spring 2023.
On top of bringing streamers brand-new FAST channels, the deal with Roku will also usher in about 2000 hours of on-demand library programming to The Roku Channel. Hundreds of TV series and movies from Warner Bros. Discovery’s brand portfolio, including HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures, Warner Bros. Television, and more, will now be available for audiences to stream for free on The Roku Channel.
“As FAST continues to explode in popularity amongst cord-cutters, we are seeing content players increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST. The rapid expansion of premium content on FAST is a win for both the viewer and content owner, as well as advertisers looking to reach these audiences through well-known programming. We are delighted to be one of Warner Bros. Discovery’s inaugural FAST partners, and we look forward to introducing its incredible TV series, films, and entertainment brands to a whole new audience on The Roku Channel,” said Rob Holmes, Vice President of programming at Roku.
David Decker, President of Content Sales at Warner Bros. Discovery, added: “We love working with world-class, cutting-edge partners like The Roku Channel. Their innovative platforms provide us with new ways to bring our valuable content to fans across the country.”
Meanwhile, Tubi will add 14 branded FAST channels and over 225 AVOD titles totaling over 2.000 hours to the platform. Moreover, Tubi will launch three brand new curated FAST channels: WB TV Reality, WB TV Series and WB TV Family, each featuring award-winning Warner Bros. Discovery content. Also debuting on the platform are 11 FAST channels focused around fan-favorite genres including Lifestyle, Homes, Classic Movies, Education, Mysteries, and Weddings, among several others.
“Warner Bros. Discovery has a catalogue that TV lovers cannot get enough of, and Tubi is proudly making many of these recent hits from Warner Bros. Discovery available to new audiences this month. From critically acclaimed and groundbreaking to lighthearted and addicting, our new WB branded FAST channels and on-demand offering will speak to each of Tubi’s distinct audience communities,” commented Adam Lewinson, Chief Content Officer at Tubi.
“Tubi’s innovative platform and these new channels are one more way we are bringing Warner Bros. Discovery’s vast array of content to our fans. Tubi is an incredible client, and we are excited to expand our relationship with these new channels,” Decker concluded.
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