Parrot Analytics Launches a new venture, Producer Package

Parrot Analytics has officially launched its new Producer Package. “Our mission at Parrot Analytics is to connect creators with consumers around the world, and we’re proud to take an important step towards that today. We understand the importance of data-driven insights for content creators and production companies in this rapidly changing entertainment landscape. With our new Producer Package offering, we are empowering creatives with the essential capabilities to maximize their earnings potential, based on our industry-leading entertainment analytics platform and global Content Valuation System,” said Wared Seger, CEO of Parrot Analytics. 

The Producer Package offers individual producers, agents, writers, and production companies the ability to request one content valuation report on a title of their choosing, as well as access Parrot Analytics’ Demand360 platform, providing detailed daily insights into individual title performance alongside macro trends in film and television. The Producer Package also includes access to one strategy session from the Parrot Analytics team to help interpret the data and plan for the path ahead.

The new offering is aimed at helping producers, showrunners, and production companies value their creations as well as provide actionable insights to make better decisions about which projects to pursue and how to best negotiate and monetize their content.“In this new era of portfolio optimization, we can help position content creators to find the very best fit for their TV series and movies, which simultaneously helps studios, distributors and ultimately audiences," Seger said. "Our goal is to provide content creators with the necessary insight to not just weather the commotion of the constantly evolving industry, but thrive within the opportunity it provides.”

Parrot Analytics’ Content Valuation system is capable of helping creators navigate these changes by properly valuing each of their titles, platform by platform, to help them secure the best deal. The system is able to measure precisely how much revenue any title has generated in the past, and forecast how much revenue it will generate going forward, for any streaming service around the world. “As the entertainment industry has shifted to meet audiences in new ways, so have the power dynamics that govern new platforms dominating film and television. The economics of streaming have made it so a title’s true value is more difficult to parse, and compensation for all involved in a project more difficult to negotiate,” said Kevin Yorn, Managing Partner at leading entertainment law firm Yorn Levine. “Using Parrot Analytics’ Demand data to create an empirical valuation for a piece of content in the modern attention economy is a necessary tool that will help talent earn right and fair compensation for their work. It’s a revolutionary technology that will change some of our approach to quantifying content valuation in the business of entertainment.”

The new addition comes as Wall Street transitions away from prioritizing raw growth at streaming companies and otherwise focuses on revenue and profit, resulting in strategic changes at some of the biggest entertainment conglomerates buying content from production companies today. The change of strategy is reflected the re-opening of licensing content to third parties, such as rival services and free ad-supported television (FAST), after years of in-house consolidation. Other cost cutting measures include the cancellation of nearly finished projects and the complete removal of titles from streaming services.

 "As a longtime television producer and IP holder who has seen the industry shift from broadcast to cable to streaming, it’s become increasingly clear that understanding and harnessing the value of our own shows has never been more necessary. We worked with Parrot Analytics and their content valuation system to learn more about my award-winning series ‘Peaky Blinders’, and how to use that information to plan for the future of the ‘Peaky Blinders’ franchise, and to better advocate for our business at a time when the information isn’t as available as it used to be. Knowing how, why and where our show is loved by audiences around the globe gives us the ability to better understand audiences’ preferences and needs, as we look to expand the ‘Peaky’ universe. Understanding what the show means to each potential partner’s business helps create a fair middle ground between creatives and potential partners that has disappeared over the last decade.”