29 APR 2021

AMAZON TO PROVIDE CLOUD SUPPORT FOR DISNEY+ GLOBAL EXPANSION

Through the use of AWS services' Disney+ has reached 59 countries across the globe and over 100 million subscribers only 16 months after its November 2019 launch. Over 50 technologies and service features will be implemented into the launch, including machine learning, database, storage, content delivery, and analytics.

Imagen ¿Cómo recibirán los consumidores la llegada de Disney+?

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Amazon Web Services, Inc. will provide public cloud system support to Disney+ to ensure maximum reaching during its global rollout. “Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale,” said Joe Inzerillo, executive vice president & CTO, direct-to-consumer, The Walt Disney Company. “AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.”

Disney has already relied on the service, leading to Disney+'s ability to reach 100 million subscribers only 16 months  after its late 2019 launch. Leveraging AWS’s fault-tolerant, highly performant infrastructure, they company has been able to quickly expand Disney+ to 59 countries across North America, Europe, Asia Pacific, and Latin America. “Disney+ brings beloved characters and timeless stories to a global audience through world-class direct-to-consumer video services,” said Carla Stratfold, vice president of AWS global and strategic accounts at AWS.

This time around, the service will use more of the service's features, including over 50 technologies such as machine learning, database, storage, content delivery, serverless, and analytics. It currently uses Amazon Kinesis to ingest content, metadata, and billions of customer actions each day, which enables viewers to add content to their Watch Lists and start watching a video and pick it up on a different device, or make recommendations for what to watch next. Disney+ also uses Amazon Timestream to monitor the efficacy of the outlet and consumers' saitsfaction with it.

Leveraging a flexible, secured cloud video infrastructure powered by AWS, Disney+ was able to handle more than 10 million new Disney+ sign-ups within 24 hours of its November 12, 2019 launch. To meet consumers’ high expectations and handle the enormous global scale required, technologists behind Disney+ collaborated closely with AWS to balance loads and handle usage spikes to manage the huge peaks in demand from viewers for premium titles.“Only AWS’s proven global infrastructure and unparalleled set of capabilities deliver the reliability, scalability, and breadth of functionality to power one of the world’s most exciting streaming services and its expansion around the world,” Statford said. “We look forward to continuing to provide comprehensive cloud capabilities and expertise to The Walt Disney Company to help them reinvent streaming entertainment for Disney fans globally.”

Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale. AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.” Joe Inzerillo Executive Vice President & CTO, Direct-to-consumer, The Walt Disney Company