13 AUG 2020


The company would have proposed to Sony the sale of Crunchyroll for USD 1.5 billion. At the end of June, Crunchyroll reported that it had surpassed three million paying subscribers worldwide, as well as 70 million registered users.

13 AUG 2020

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The telecommunications company AT&T would have offered Sony the possibility of acquiring its streaming platform Crunchyroll for USD 1.5 billion.

With the aim of reducing its debt burden, which is around USD 150 billion, the proposed agreement would value each subscriber at more than USD 500.

In the event of the sale, Sony would reinforce its position in the Japanese animation series streaming market, since it owns the Funimation platform, which operates in the United States, Mexico and Brazil, as well as Wakanim, which is present in France, Germany, the Nordic countries, Russia and other Eastern European countries.

The report of the sale of Crunchyroll had already emerged in May, but the decision had been stalled for the new CEO of the company, Jason Kilar, "to evaluate the business and the strategy" after assuming his duties in May. Along the way, WarnerMedia decided to fully empower its new streaming, HBO Max.