24 MAY 2023

BBC Studios launches dedicated Bluey YouTube channel in Japan

The channel will offer new clips from episodes as well as compilations from popular scenes and fan favorite moments of the title, produced Ludo Studio in association with Screen Queensland and Screen Australia.

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BBC Studios has launched a Bluey YouTube channel in Japan."Bluey' is loved by fans all over the world and to have the opportunity to bring this YouTube channel to Japanese audiences is just fantastic," Sophia Spinelli, VP Marketing and Consumer Products and Licensing, BBC Studios said. "We have found across the globe that Bluey’s ‘feel good’ factor resonates with audiences in a way that other children’s programs simply cannot replicate."

Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, "Bluey" is produced by Ludo Studio in association with Screen Queensland and Screen Australia. The series is distributed internationally by BBC Studios Kids & Family outside Australia. The title is deemed a global hit, and the most-watched series ever on ABC iview in Australia, where it is produced by Ludo Studio. The series is currently available to view on Disney+ in Japan, with complimentary clips now available on YouTube.

BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023. Bluey YouTube channels have already been successful across the world in a number of countries including Korea, Spain, Italy, Portugal and more where they have amassed more than 4.5 million subscribers.

The channel will consist of new clips from episodes as well as compilations from popular scenes and fan favorite moments. The Emmy award-winning preschool animation Bluey follows a Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity of the world. The young dog lives with her father, Bandit; mother, Chilli; and younger sister, Bingo, who regularly joins Bluey on adventures as the pair embark on imaginative play together. "We are sure that Japanese audiences will fall even more deeply in love with the warmth, family values and hilarious high jinks of these wonderful characters and their favourite moments in the same way we have seen in other markets," Spinelli said.

 

'Bluey' is loved by fans all over the world and to have the opportunity to bring this YouTube channel to Japanese audiences is just fantastic. We have found across the globe that Bluey’s ‘feel good’ factor resonates with audiences in a way that other children’s programs simply cannot replicate.” Sophia Spinelli VP Marketing and Consumer Products and Licensing, BBC Studios

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