Comcast will kickoff its Hispanic Heritage month celebration with the launch of the mitúTV App On Its Entertainment Platforms. “This partnership represents a huge milestone for Comcast and mitúTV and an even bigger win for millions of Latinos,” Joe Bernard, Chief Revenue Officer of NGLmitú said.
The global media and technology company announced the introduction and distribution of the streaming app to various platforms, including Xfinity X1, Xfinity Flex, and coming soon to Xumo TV. Since September 15, the mitúTV app is now available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, mitúTV will offer hit series from Latino creators such as Inland Entertainment Network, Digital Bodega, and the Immigration Archive Project.
Launched by NGLmitú, the Latino media and entertainment company co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV specializes in English-language programming created for Latinos by Latinos. The launch comes in response to the rapid growth of U.S.-based Latinos, who make up 62 million of the total U.S. population, and 80% of them are English speakers. The content offered by the app will represent the diverse faces of Generation Y/Z U.S. Latinos.
“Latinos are a vital and growing part of American culture. This partnership exemplifies the importance of ensuring we are represented throughout the entertainment industry. Together, our two companies are at the forefront of providing movies, original series, comedy, music, and more to our vibrant community.”“Our mission at Comcast is to be the number one destination for Hispanics to connect to the community and to the moments that matter,” Jose Velez Silva, VP, Multicultural IMG for Comcast said. “By bringing the mitúTV streaming app to our platforms, we further our longstanding and deep commitment to our Hispanic consumers and provide even more high-quality entertainment for the next generation of U.S. Latinos.”
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