Deezer, the global audio streaming service and Globoplay, the largest Brazilian video streaming provider have signed a new strategic partnership. The companies will work closely to bring users the best entertainment in the country in one convenient package.
As part of the deal, all Globoplay’s users can now subscribe to Deezer Premium for free for 12 months. This gives them unlimited access to all of Deezer’s premium features and a catalog of 73 million tracks.
This is the first step in a broader strategic partnership that will cover marketing, content and technology. The next steps of the partnership will bring Brazilian viewers a number of new exclusive original content initiatives. The two companies are also exploring plans for deeper integration between video and audio entertainment.
As of January this year, Globoplay has expanded its business with the launch of a hub for online audio content. Thanks to partnerships with independent providers like B9, Globoplay has added a number of acclaimed podcasts like Mamilos and Braincast to its portfolio. Projetos Humanos, a Brazilian news podcast presented by journalist Ivan Mizanzuk, is also currently available on the platform. The latest example of Globo’s podcast initiative is “À Mão Armada”. This is the first original Globoplay podcast and it has been produced and narrated by journalist Sônia Bridi. It will be available exclusively to customers on G1 and Deezer.
“We admire Deezer for their innovative spirit, ability to build and support music communities around the world and for their simple and user friendly state of the art platform. We’re pleased to have Deezer as one of our selected partners and we are convinced that users will see the incredible value in 12 free months of premium music,” said Erick Brêtas, Director of Digital Products and Services at Globo.
“It is a great joy to have Deezer on board with us on The Voice Brasil 2021. A music reality show and an audio streaming platform are a perfect match between brand and content. May this be the first of many initiatives together," said Manzar Feres, Director of Integrated Business at Globo.
For Marcos Swarowsky, Deezer's CEO in Brazil, the association comes at a strategic moment of market expansion. “By partnering with a brand so present in the daily lives of Brazilians like Globo, we have managed to multiply our voice so that millions of people know the advantages of streaming audio and thus help slow the growth of the industry. as a whole ”, explains the executive. "And nothing better than combining music and audiovisuals to offer a complete entertainment experience for users. With the partnership with Globoplay, we began to offer the best of both worlds," concluded.
The new partnership also provides Deezer with attractive commercial opportunities at Globo. The global audio streaming service has been confirmed as a strategic partner of the 2021 edition of "The Voice Brasil".
Globoplay subscribers can now get Deezer Premium for free for 12 months, with a reduced monthly price after that.