15 SEP 2020

DISNEY+ CONTINUES GLOBAL EXPANSION WITH EUROPE AND NORDIC ROLLOUT

The direct-to-consumer service launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium, and Luxembourg. It has now accumulated a total of 60 million subscribers and more than 100 million global SVOD customers.

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Disney+ is continuing its global roll-out by launching across eight countries in Europe from today. The direct-to-consumer service launch took place in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium, and Luxembourg. "As a major force in the global direct-to-consumer space, we’re bringing high-quality, optimistic storytelling that you expect from our brands to even more people,” Rebecca Campbell, Chairman of Walt Disney direct-to-consumer and international, said.

The new service will retail at €6.99 per month/€69.99 per month in Portugal, Belgium, Finland, Iceland, and Luxembourg; 69 NOK/689 NOK in Norway; 69 SEK/689 in Sweden; 59 DKK/589 DKK in Denmark. Despite the negative financial impacts from the park, stores, and production closures as a result of the Covid-19 pandemic, the service now has 60 million subscribers and more than 100 million global SVOD customers across its offering, which also includes Hulu and ESPN+. The company also revealed plans to launch a new international direct-to-consumer offering named Star.

The streamer is home to content from Disney, Pixar, Marvel, Star Wars, National Geographic, and others. Originals range from Star Wars spin-off “The Mandalorian” to “The World According to Jeff Goldblum” and docu-series “The Imagineering Story.” Classics like 30 seasons of “The Simpsons” are also available.

Other Disney+ Originals available at launch include "Marvel’s Hero Project," which celebrates extraordinary kids making a difference in their communities; "Encore!," executive produced by the multi-talented Kristen Bell; and animated short film collections SparkShorts and Forky Asks A Question from Pixar Animation Studios.

 

As a major force in the global direct-to-consumer space, we’re bringing high-quality, optimistic storytelling that you expect from our brands to even more people.” Rebecca Campbell Chairman of Walt Disney Direct-to-consumer and International

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