INSIGHT TV AND INSHORT LAUNCH ON HUAWEI VIDEO IN EUROPE

Insight TV has initiated a partnership with Huawei to launch its flagship lifestyle channel Insight TV and its short-form content channel InShort on Huawei Video in Europe. “The launch of Insight TV and InShort on HUAWEI Video is a great step forward in our strategy to be wherever our millennial viewers like to watch their favorite shows,” said Natalie Boot, Insight TV's VP Media Sales.

The announcement was made today by Boot and Jamie Gonzalo, VP of Huawei Mobile Services EU. The launch on the mobile-first video platform follows Huawei Video’s rollout throughout the continent earlier this year. The two channels will become available in 11 European countries in Huawei Video’s footprint, including Sweden, Denmark, Norway, Finland, Turkey, Spain, Italy, Germany, Poland, France, and the UK. “Huawei Video has made tremendous progress in Europe over the past two years and we are delighted to be included on their rapidly expanding video platform across the region," Boot said.

Insight TV is currently accessible in 46 countries around the world and specializes in influencer-lead adventure sports and lifestyle content for millennial audiences. InShort is Insight TV’s short-form video channel that showcases short versions and teaser clips of Insight TV’s full-length programming.

Insight TV and InShort will be pre-installed on Huawei devices that run EMUI 8.0 and EMUI 10.0. Others can download HUAWEI Video from the AppGallery. “We always want to offer our customers the best-quality video experiences,” said Huawei’s Jaime Gonzalo. “With Insight TV and InShort, we are providing the type of content that you just don’t find through mobile devices very often, it’s exciting, it’s engaging and perfect for our millennial and Gen-Z viewers.”