The ITV Hub online video platform has over 30 million registered users, an increase from the 21 million registered users in October 2017 and the 26 million this time last year, and well ahead of ITV’s previously announced target of hitting that figure in 2021.
ITV’s programming has seen users increase with this summer’s “Love Island” series 5 helping to attract an additional 3.2m registered users during June 2019. Live streaming has also been popular, with 20 million simulcast requests so far for the Rugby World Cup. The Hub is also available to viewers more easily than ever before, across 28 different platforms, with connected TV now the most used.
Steve Forde, Director of Digital Products at ITV, said: “The Hub is a key part of our ‘More than TV’ strategy and it’s a testament to our investment in technology and programming that we’ve hit our target registered users so far in advance. The attraction for viewers of being able to watch the most talked about programmes, including ‘Love Island,’ the Rugby World Cup, dramas such as ‘Deep Water,’ ‘A Confession’ and the soaps, whenever, wherever and however they want is clear”.
It’s a testament to our investment in technology and programming that we’ve hit our target registered users so far in advance” Steve Forde Director of Digital Products at ITV
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