SLING TV LAUNCHES NEW APP SECTIONS AND FEATURES

Sling TV has unveiled new additions to its app, currenty in beta, implemented to facilitate and improve experiences for viewers. "Our goal with the new app is clear: to make our customer experience as compelling as the extraordinary live content we deliver. After a year of talking to customers and working with our design and advanced engineering teams, we're happy to roll out the new SLING TV app to deliver the best in live sports, news, and entertainment, at the same unbeatable low price point," said Michael Schwimmer, group president, SLING TV. 

The new app will be designed with a simple theme, offering more personalized catalog where viewers can quickly dicover their preferred TV shows and movies. The new Sling TV app is available to select customers using Amazon Fire TV devices beginning today with even more great features coming in future releases. It will continue rolling out across all Sling TV compatible devices throughout this year, including availability on Roku devices this summer. Over 150,000 shows and movies are available on demand.

The features inlcude a new home screen with relevant content to the user, a reimagined guide marking their favorite channels, a new section spotlight section, an easy-to-follow DVR, enhanced video experienced, smart search features, record-live TV with rewind and fast-wording abilities, among many other functions. A section within the Home Screen spotlighting a mix of personalized recommendations and editorial curation; the dedicated DVR tab with a trash bin making it easy to delete and manage storage capacity; and the reimagined Guide allowing users to expand program view to get more details without a single click.

For a limited time, new and returning customers can take advantage of an incredible offer – $10 for their first month of SLING TV and 200 hours of FREE DVR Plus (a $30 discount). "When we began the process of reimagining the app, we started with the customer. After immense testing and direct feedback across our customer base, we've developed a design that gives the user an effortless experience," said Jon Lin, vice president of Product, SLING TV. "If a streaming app is done right, it should be practically invisible, allowing the user to get to the most relevant content quickly and easily — the new SLING TV experience does just that."