TelevisaUnivision's Vix to launch on Roku in the U.S., Mexico and Latin America

TelevisaUnivision Inc. confirmed the latest plans for its global streaming service ViX, which launches on 31 March. The platform will now be available on the Roku platform in the U.S. and Latin America. “Roku has been a great partner of our streaming products, and we are pleased to expand our relationship to the new ViX, the world’s largest Spanish-language streaming service, bringing 40,000 hours of a broad range of entertainment, sports and news content in one streaming destination for Spanish speakers," Adam Waltuch, Senior Vice President of Streaming Partnerships at TelevisaUnivision said. "With this new distribution agreement, we are bringing ViX to a massive audience and working with a market leader across the entire region.”

The ViX AVOD channel will be available on the Roku Channel Store in the U.S., Mexico Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama, and Peru, starting on March 31st. Throughout the continent, ViX’s free AVOD channel will launch on the Roku platform with more than 100 channels, in an electronic programming guide, and vast-content VOD experience.

With the launch of ViX, on 31st March, the previous streaming offerings from TelevisaUnivision will be consolidated into the new service: current Roku users in the U.S. who have the PrendeTV channel, and in Latin America who have the former Vix channel, will be redirected to the new AVOD ViX channel, to be able to enjoy the more than 40,000 hours of great content already available at launch.

 The ViX shortcut button will be featured in the Roku remote controls and Roku TV models only in Latin America beginning next month, allowing users to enjoy the ViX content easily and quickly on their Roku devices.  As part of the agreement, Roku remote controls will feature a dedicated ViX shortcut button in Latin America. 

“We are excited to welcome the new ViX channel to the Roku platform in the U.S. and Latin America and bring this unmatched Spanish-speaking library of content into the homes of millions of Roku users,” Head of Content Distribution for Latin America at Roku, Adriana Naves. “By adding the ViX shortcut button on our Roku remote controls in Latin America, we will make it even easier for Roku users to access all the great Spanish-speaking programming offered on ViX.”