Fox Corporation announced that its ad-supported video-on-demand service Tubi has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time, according to Nielsen, further cementing its leadership as the number one AVOD player and most watched free ad-supported TV streaming service in the United States.
“Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience. The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform,” said Anjali Sud, newly appointed CEO of Tubi.
Tubi offers viewers 200.000 movies and TV episodes and nearly 250 FAST Channels. The platform has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences. In fact, since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers.
For advertisers, Tubi is gaining momentum, according to the “2023 MRI-Simmons’ Cord Evolution” study, for its ability to deliver high value, net-new audiences with 33% of Tubi streamers unreachable on other top AVOD services. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income.
Finally, Tubi delivers an industry-leading tech platform and rich content algorithm that provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.