Viaplay will be the live streaming home of all kickboxing and mixed martial arts (MMA) events from the Netherlands’ Enfusion and of Invicta FC, the world’s largest all-female MMA promotion, in multiple European markets for the next three years. Viewers can follow over 40 high-impact shows from these two fast-growing series featuring international fighting superstars as part of Viaplay’s unique line-up of the world’s best live sports.
Based in the Netherlands, Enfusion spans kickboxing and MMA and is renowned for showcasing talents such as Superbon and Andy “The Destroyer” Souwer. Viaplay will stream over 30 Enfusion, Enfusion Talent and Enfusion Cage Event shows in the Netherlands, Poland and the Baltic countries, starting with Enfusion 105 – Tevette vs. Bchiri on March 26.
“This landmark deal with one of Europe’s biggest entertainment providers is a win for the fans. It will make Enfusion visible across Northern Europe on Viaplay and provides a fantastic opportunity to engage new and growing audiences in the sport and the fighters. This can only deliver numerous promotional benefits for combat sports,” said Edwin van Os, CEO of Enfusion.
On the other hand, Invicta FC’s roster features top fighters from around the world, with famous alumni including Cris Cyborg and Carla Esparza. Viaplay’s next live Invicta FC broadcast will be on May 11 with Invicta FC 47 from Kansas City, one of 16 events to be shown in all Nordic and Baltic countries, Poland and the Netherlands.
“Viaplay offers fight fans exceptional coverage of the most exciting promotions on the planet – all on a single world-class service. Enfusion is growing fast and will be a thrilling addition to our offering in the Netherlands and four further European markets. We’re equally delighted to show Invicta FC, which is playing a key role in enabling talented female fighters to compete on a consistent basis, in ten countries,” commented Peter Nørrelund, Chief Sports Officer of NENT Group.
Viaplay offers fight fans exceptional coverage of the most exciting promotions on the planet – all on a single world-class service” Peter Nørrelund Chief Sports Officer of NENT Group