Jose Antonio de Brigard (RCN) and Pierluigi Gazzolo (ViX)
Spanish-language streaming service ViX announced an agreement with RCN to drive expansion and broaden the service's presence in Colombia, through exclusive content on the platform, original local production and promotional support on the network.
With this agreement, ViX will consolidate its presence in Colombia by bringing its catalog of global content to a wider audience and combining it with the power of RCN's local content. This synergy will allow ViX to provide an even more attractive offering for Spanish-language entertainment fans, promoting accelerated adoption both locally and internationally.
"We are very pleased to announce this agreement, as Colombia is one of the main consumer markets in Latin America for ViX. Now with RCN, we seek to replicate the successful expansion strategy we had in the United States and Mexico, where we capitalized on the power and reach of local linear channels to promote and leverage the ViX streaming service," said Pierluigi Gazzolo, CEO of ViX.
"This agreement with ViX allows us to continue bringing our productions to more audiences, but above all to reaffirm our commitment to continue delivering the best stories with the highest quality standards," added José Antonio de Brigard, President of RCN.
ViX's agreement with RCN includes a unique content offering that features almost immediate exclusive access to mega local titles such as the recent hit “Ana de Nadie,” the most watched novela in Colombia, and the new series “Tía Alison,” about a Colombian tattoo artist who, faced with adversity, has to return to her country to care for her nephews and face life's challenges. These episodes will be available on ViX the day after RCN airs them in Colombia. This content will also premiere outside Colombia at the same time as on RCN as ViX original titles.
In addition, the agreement also includes the exclusive content premiere on ViX, ahead of RCN, beginning in the coming months with the new series “La Sustituta,” a story of intrigue, mystery and a deadly game of three women living together in Casa Urquijo. ViX will also expand its overall content offering with additional 24/7 RCN channels and on-demand content library for iconic titles such as “Café Con Aroma De Mujer,” “Chica Vampiro” and “Pa'quererte.”
Additionally, thanks to this agreement, ViX will increase its sports offerings within the premium plan, including now in the service the Win Sport Básico channel, which offers matches of the Colombian soccer league and a wide variety of other sporting events such as cycling, motor racing, tennis and more.
This agreement with RCN also includes a substantial incremental marketing and promotional engine for ViX in Colombia, which allows the streaming service to gain greater visibility and permeability nationwide across RCN's multiple platforms.