The independent animation studio ZAG and the European animation studio ON kids & family (Mediawan group) continue to build an entire digital ecosystem around the world-famous series “Miraculous: Tales of Ladybug and Cat Noir”. The digital performances are at the core of the development strategy that targets the diverse fan base of the franchise.
“Miraculous” is newly available on TikTok, the social media platform that has grown its userbase most rapidly and significantly in 2020. TikTok will expand the brand’s presence on Facebook, Twitter, Instagram, and Tumblr, whose 12 official accounts, which include dedicated accounts for the series’ main characters, boast five million followers in total. The new TikTok channel will unveil never before seen footage.
During 2020, “Miraculous” has grown its digital reach by 178%. The show attracts over 15 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 22 billion views, fans have collectively viewed more than 300 million hours of content. Recently posted video clips of the series’ credits have been viewed by more than 350 million people around the world, and the exclusive 2D animated shorts based on the series “Miraculous Chibi,” which initially launched on YouTube Kids, has over 500,000 followers and over 100 million views.
“With a powerful global brand and strong fan engagement and activity, extensions in digital amplify the magnitude of the fans, and help engage new audiences. We continue to create new content across social media, and TikTok is going to be a great vehicle for us to share different types of content and reach out to fans across all demographics,” commented Jeremy Zag, Founder & CEO of ZAG.
“‘Miraculous’ main strength is the incredible alchemy surrounding an everyday life heroine. We adore Ladybug’s heroism, but we also identify with her, we feel close to her. Our digital development strategy enables us to get even closer to the audience and to adapt to new trends. Miraculous’ universe is accessible all the time, on every social network, but also in different forms, in order to offer custom-made experiences for all kinds of audiences: kids, parents and all fans who stayed young at heart!,” added Aton Soumache, Co-founder and President of ON kids & family.
With a powerful global brand and strong fan engagement and activity, extensions in digital amplify the magnitude of the fans, and help engage new audiences” Jeremy Zag Founder & CEO of ZAG