ATF 2023: ITV Studios picks up Something Special's "Battle in the Box" for multiple territories

Format agency Something Special, founded by Jin Woo Hwang (President & Executive Producer) and InSoon Kim (EVP & Head of Content) has signed a deal with ITV Studios for the hit Korean celebrity format "Battle in the Box" in the frame of the Singapore market, ATF. The format was optioned for France, Australia, New Zealand, and Israel.

"Battle in the Box", created by Korea’s NMedia and represented globally by Something Special, has traveled around the world in recent months including previously announced deals with Fremantle (for Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal) and UKTV which commissioned the groundbreaking game show for Dave and UKTV Play, hosted by comedian Jimmy Carr.

"Battle in the Box" is a comedic competition and reality game show hybrid in which two celebrity pairs live in an empty box specially designed with movable walls. With no home comforts, the celebrities must conquer physical and mental challenges in order to win special prizes and ever-coveted floorspace. Winning these challenges expands their living area while shrinking the losing team’s. Round the clock challenges with cameras watching their every move means each pair must strategize to expand their space and win!

Praise ChanMi Shin, VP & Head of Sales for Something Special, stated: “It’s extraordinary to see the huge international response to 'Battle in the Box' which we instantly loved and couldn’t wait to take globally. And now our partners at ITV Studios are taking this exciting show further and building on its success. We look forward to seeing how each country adds its own touch to this hilarious series.”

Ella Umansky, VP Format Acquisitions for ITV Studios, stated: “We’re excited to be taking out such a fun, creative format alongside Something Special. It’s a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space but 'Battle In The Box' takes things right back to basics - they’ll have to earn every home comfort, including the floorspace.”