China and Asia-Pacific lead big return to MIPTV 2023

MIPTV confirmed a significant return of distributors, buyers and producers from the Asia-Pacific region, including China, which will have its first major presence at a MIP market in Cannes since 2019, and joined by Australia, Hong Kong SAR, India, the Philippines, South Korea, and Japan, also a returning platinum partner of the market.

The strong regional showing contributes to an overall year-on-year surge of 20% in exhibitors for the forthcoming MIPTV 2023 Spring International Television Content & Co-Production Market (April 17-19), which is set to host over 180 exhibition stands and pavilions across three floors of the iconic Palais des Festivals and outdoor structures on the Riviera, and to welcome participants hailing from over 100 countries.

China will see its national pavilion take centre stage on the MIPTV exhibition floor in Cannes and housing multiple companies. Moreover from the Asia-Pacific, confirmed companies, partners and attendees to attend MIPTV from the region include Japan’s Fuji Television, Nippon TV, NHK, Toei Animation, TBS, TV Asahi, and TV Tokyo; ACTF, ABC Commercial, Foxtel, Inverleigh, Nine Network, Paramount ANZ, Seven Network and SBS from Australia; One Life Studios and Zee Entertainment from India; The Philippines’ GMA Network; Lightning International from Hong Kong SAR; and in addition to a Pavilion hosted by the Korea Creative Contents Agency (KOCCA), also welcoming Daehan Mediaworld, FormatEast KBS Media, and SBS Media from South Korea.

The Asia-Pacific is tracking at MIPTV to have the largest representation of buyers outside of Europe, accounting for 1 in 10 buyers expected this April in Cannes. Speakers and showcases from the region will also include a focus on unscripted format IP emerging from South Korea and Japan during the MIPFormats programme, as well as the staging of special screenings of Korean scripted series within MIPDrama.

“MIPTV gets you back in front of China and the massive Asia-Pacific content community. Since 2020, Asia was mostly closed for business travel from the West. This April MIPTV in Cannes is the must-attend market for anyone whose business touches China, Korea, Japan, Australia, India, the Philippines, and others from the Asia-Pacific. We are so honoured to present this region to the world,”  said Lucy Smith, RX France Entertainment Division Director & Director of MIPTV.

Alongside an increase in exhibitors, an expanded MIPTV 2023 programme sees MIPDoc and MIPFormats significantly built out alongside genre strands for Drama (MIPDrama) and Kids (Future of Kids TV Summit). These are complemented by the launch of major new initiatives including the Fast & Global Summit, focused on the international growth of FAST channels, and the MIPDoc International Buyer Screening Showcase, staged on the eve of the market as part of a “Super Sunday” of pre-market events – with all accessible with one pass.