MIPTV has partnered Evan Shapiro to keynote a session about research on the opening day of the market on 17-19 April.“Armed with a raft of fresh new research from a survey of tens of thousands of media consumers, I’m coming to Cannes to challenge the international tv community to move beyond incremental change and reimagine television for the way our audiences want content now," Evan Shapiro said.
Shapiro will speak about the brand-new audience research, exclusive to MIPTV, to counter assumptions and provide insights to global industry shifts, trends and evolving business models from the stage of the world-renowned Debussy Theatre of Cannes’ Palais des Festivals on Monday 17th April 2023. An Emmy and Peabody Award-winning producer and professor of Television at New York University, Shapiro is acclaimed for his bold predictions and distinctive visualisations of the global tech and entertainment ecosystem shared via his influential newsletter Media War & Peace, as co-host of podcast Cancel Culture and through his change agency ESHAP. “MIP markets are about context alongside content, provided by the industry’s best minds," RX France Entertainment Division Director & Director of MIPTV, Lucy Smith said. "Evan is a one off. His predictions are bold, incisive and thought provoking, his style unique. In a rapidly evolving global ecosystem such insights are not only invaluable but inspirational.”
MIPTV features genre focused strands for Documentary & Factual (MIPDOC), Formats (MIPFORMATS), Drama (MIPDRAMA) and Kids and Young Adults (Future of Kids TV) - all accessible with one pass. The footprints for both MIPDOC and MIPFORMATS are significantly expanded for the 60th anniversary edition of MIPTV, including the inaugural MIPDOC International Buyer Screening Showcase for over 500 invited buyers on the eve of the market and an extended MIPFORMATS programme featuring further workshops, the FRAPA summit and a new Fresh TV Formats survey from The WIT.
In addition, 2023’s MIPTV will feature the build out of a 2000 SQM Mipdoc & Mipformats Producers Hub including a lounge and conference room in the renowned Riviera Hall, set against the backdrop of Cannes’ iconic Mediterranean sea view designed to accommodate hundreds of meetings daily for creators, producers, commissioners, financiers and development executives. Once again running alongside MIPTV will be international festival Canneseries (14-19 April) whose Season 6 also introduces its first documentary selection. Re-shaped in 2022, the three-day concentrated MIPTV is expected to welcome more than 200 exhibitors and 2500 buyers with participants hailing from 100 countries.
Armed with a raft of fresh new research from a survey of tens of thousands of media consumers, I’m coming to Cannes to challenge the international tv community to move beyond incremental change and reimagine television for the way our audiences want content now.” Evan Shapiro