Last Wednesday, Globo took the new products of 2023 to the main stage of Rio2C, one of the main events of the creative industry in Latin America. With the concept “From Plim to play: Let's make it happen together?,” which puts the country's creative industry in the spotlight, the presentation was attended by executives and artistic talents from Globo, who highlighted the power of partnerships in the national audiovisual market, as well as the stories that come from everywhere and from every corner of Brazil.
The hosts Fátima Bernardes and Pedro Bial opened the panel talking about being Brazilian, the power of the national audiovisual market and the impact of Globo stories on Brazilians' lives. According to them, it is a long-lasting relationship, only possible due to the company's deep knowledge of Brazilian society, a relevant and essential asset for looking at the future and shaping it.
Amauri Soares, Director of TV Globo, recalled last year's achievements, with great emphasis on the broadening focus on diversity: “Last year, on this stage, I spoke about Brazil. About our perception of Brazilian society, which feeds our creative process, from where we extract our stories. We talked about religious diversity and now we are broadcasting a telenovela with an evangelical protagonist, and that discusses this diversity; regional diversity, the importance of accents, and we have a telenovela that takes place in Minas Gerais, one in Rio de Janeiro, one in Maranhão, and the next one will take place in Mato Grosso do Sul. Representing and inspiring this diverse society is a mission that we take very seriously. We are privileged to be the home of television in Brazil, and to have Brazil as the great raw material for our content.”
Meanwhile, Erick Brêtas, Globo's Chief Digital & Pay TV Channels Officer, highlighted Globo's promotion of the national audiovisual market, through partnerships with different representatives of the industry. “We want to reinforce the message that all of our windows, all of our platforms, are available to creators so that everyone can enjoy the confluence of technology and creativity. Last year, we invested R$5 billion in talent, rights and content production. About R$1.5 billion in technology. Together with you, our partners, we produced over 1020 hours of stories that had never been shown before. And if we only look at Globo, there were 27 thousand hours of never-seen-before productions on our channels and platforms. We are very proud of these achievements. Telling stories is our reason to exist,” he said.
Some of the titles that Globo presented during the event were: reality shows “Let Love,” “No Limite,” “Túnel do Amor,” and “The Taste Brasil”; telenovelas “Land and Passion” (working title), “Guerreiros do Sol” and the second part of “All the Flowers”; documentaires “Vale dos Isolados: O Assassinato de Dom e Bruno,” “Xuxa, O Documentário,” “Sócrates Brasileiro,” and “Linha Direta”; and series “Os Outros,” the second season of “Above Justice,” “Betinho: no Fio da Navalha,” “Raul Seixas: Metamorfose Ambulante,” “Vicky e a Musa,” “Encantado’s,” and “Veronika,” among others.