MIPCOM 2020: NIPPON TV AND THE STORY LAB UNVEIL "9 WINDOWS"

The Story Lab and Nippon TV, have announced details of their new entertainment format, “9 Windows”, the first title to be launched by their recent co-development partnership.  The new gameshow-meets-talent contest celebrating ordinary people with outlandish skills. Set in an iconic, interactive studio, each episode features nine contestants with astonishing and unusual abilities, all beamed in from their home through ‘nine windows’ - giant studio screens. 

Across three hilarious rounds, the contestants compete for a cash prize by mesmerizing a studio jury with their hidden talent – whether it’s balancing any household object on top of another, using incredible knife skills to slice things into any shape, or using 3D makeup to turn a woman’s arm into a shockingly lifelike snake.

“9 Windows” launched on Nippon TV on 24th September, outperforming all the competition in its timeslot. The Story Lab and Nippon TV are bringing the format to the international marketplace for the first time this October, at MIPCOM 2020.

Shigeko Cindy Chino, Associate Managing Director of International Business Development for Nippon TV comments: “The launch of ‘9 Windows’ has had an incredible response in Japan, and we are excited to see it begin its international journey, thanks to our partnership with The Story Lab. The format has an irresistible mix of jaw-dropping talent and game show jeopardy that gives it truly global appeal and the potential to travel fast.”

Fotini Paraskakis, The Story Lab’s EVP, Entertainment, adds: “The brilliant fun and originality of ‘9 Windows’ is testament to the level of creativity that is driving our partnership with Nippon TV. By cleverly combining a gameshow and talent competition, this highly innovative format brings a fresh twist to entertainment programming that feels exciting and unique.”

Nippon TV and The Story Lab first announced plans to enter into a co-development partnership in December 2019. The partnership is focused on creating original entertainment formats that are scalable and returnable across multiple territories. The international distribution of all titles launched by the partnership is jointly managed by Nippon TV and The Story Lab.