Mipcom 2022: Banijay’s CEO Marco Bassetti to give a new keynote

RX France announced that Marco Bassetti, the CEO of Banijay, will give a keynote address at Mipcom Cannes, which is going to be celebrated on October 17-20. As CEO of one of the world’s largest independent content producers and distributors, Bassetti oversees an operation spanning 22 territories, over 120 production entities and a catalogue that includes hits such as “Survivor,” “Peaky Blinders,” “Big Brother,” and “MasterChef,” as well as upcoming break-through titles “Rogue Heroes,” “Blow Up,” “Starstruck,” and “Marie Antoinette.”

Taking to the stage on the market’s second day, it will form part of the conference programme’s Media Mastermind keynote series that features leading global executives and creatives from the TV industry speaking from the world-famous Palais des Festivals stage. The session will cover insights from Bassetti on both the global producer and distributor’s strategy and wider industry trends.

“After three years away, we are proud to be back in Cannes with over 200 of our global talent in tow. Mipcom always stands as a momentous occasion for our business, and I look forward to taking the time to share more on our current strategy and the trends we are recognizing across the globe. So much has changed for us since we were last here, so it will be great to fully reconnect with the market and introduce our scaled-up group officially,”  Marco Bassetti commented.

Lucy Smith, Director of Mipcom Cannes and MIPJunior, added: “Mipcom Cannes is back and supersized this year. Hearing from the man at the helm of what is now one of the world’s largest independent production groups couldn’t be more appropriate. We look forward to warmly welcoming Marco back to Cannes and back to the Grand Auditorium stage.”

Exhibitors from over 45 countries have now confirmed for the 38th International Co-production and Entertainment Content Market, including the global television industry's major studios and platforms. In total, over 10.000 delegates are expected to attend the market.