Rio2C 2024: Globo discussed opportunities for entertainment globalization

Globo was part of the panel "Globalization Strategy: how can local companies groy beyond borders?". Angela Colla, Globo´s Head of International Business and Co-productionscompany spoke about the opportunities and challenges of the industry, as well as their strategies.

11 JUN 2024

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Angela Colla, Globo´s Head of International Business and Co-productions, participated in the panel "Globalization Strategy: How can local companies grow beyond borders?" at Rio2C, the largest creativity and innovation event in Latin America. She spoke about the industry's opportunities and challenges and the company's strategies, such as co-production and format sales. Angela also commented on the current market situation, seeking a new balance between original production and finished content.

Moderated by Felipe Herz Boclin, CEO and founder of The Creators Bridge, the panel also featured Renata Brandão, CEO of Conspiração Filmes, Luana Lobo, partner and co-CEO of Maria Farinha Filmes, and David Davoli, President of the International Division at Anonymous Content.

Angela referred to the different ways that can be taken into account when internationalizing content:"There are ways to internationalize your content. Today, we have a perspective that I find incredible. Our differential is being Brazilian. We are a Brazilian company, and we embrace our Brazilian identity in the market with pride. This is very authentic. In a challenging market moment like we are experiencing, where the world is opening up to partnerships, this has great value", commented. Also, at Rio2C, Globo's executives and talents participated in more than 40 panels over the six days of the event.