Following the success of the first in the eTalks series, which focused on sports media rights and broadcast strategies, Sportel+ is organizing its next event, which will focus in e-sports and traditional sports crossover, and will take place on April 8.
The first session, titled “E-sports & Traditional Sports – Cultivating the Crossover,” will shine the spotlight on the crossover trend for consolidations between communities from parallel and emerging ecosystems, such as e-sports with traditional sports. Expert panelists will discuss how this shift unlocks exciting new mutually beneficial partnerships for content owners, broadcasters, brands, digital platforms, agencies, and data and technology providers, opening up new audiences and opportunities as the lines blur between tradition and innovation.
The second session, “Opportunities in E-sports for Broadcast & Production,” will focus on new collaborations and cross industry knowledge best practices, which are powering creative new channels for the production and distribution of (e)sports media content, something that accelerated during the early months of the Covid-19 crisis. E-sports were catapulted ahead of its traditional sports “big brother” as a medium for entertaining sports fans, not only across streaming platforms, but also emerging via linear channels hungry for content throughout the live sport hiatus, to keep fans entertained and on board.