The Russia industry is attending the international film and television exhibition Telefilm Vietnam, which opens on June 9 in Ho Chi Minh City and will be held in a hybrid format till June 30. For the Russian content industry, this is the first experience of such a large-scale interaction with the Vietnamese market. The main goals are to study the audience needs, to establish contacts, and to search for export opportunities. More than 100 projects will be presented at the Russian companies' online stands, more than half of which will be series and animation; some companies will have an offline presence. Russian industry participation, under the Russian Content Worldwide (RCW) brand, is organized by ROSKINO with the support of the Ministry of Culture of the Russian Federation.
Olga Lyubimova, Minister of Culture of the Russian Federation, says: “Vietnam is one of Russia's key partners in the Asia-Pacific region. In 2022, we are celebrating the 10th anniversary of the establishment of a comprehensive strategic partnership between Vietnam and Russia. The cultural aspect of this cooperation plays an important role, and the development of ties in the field of cinema and television will certainly be mutually beneficial for both countries. Telefilm Vietnam provides opportunities for Russian content producers to get to know the Vietnamese market, explore partnership opportunities. I am sure that the participants of Telefilm Vietnam will appreciate the rich palette of genres in which the modern Russian film and television industry operates”.
Inna Shalyto, CEO of ROSKINO (the Russian film promotion body) says “Participation in the international film and television exhibition, Telefilm Vietnam, marks the Russian film industry’s first large-scale entry into the Vietnamese market. Vietnam is a country with which Russia is connected by cooperation in many fields from tourism to education. There is also considerable potential for partnerships in the creative industries. Some Russian companies already have experience in this market — Vietnamese distributors have bought animation and documentaries and showed interest in our comedies, but in order to get a complete picture of the audiences’ preferences, more detailed market research is needed, and participation in such specialized exhibitions is a great way to understand the market and our potential there”.
FILMS AND SERIES
Sports dramas will be presented at the virtual stands: "Bullterrier" from All Media (a START company), "The World Champion" from Central Partnership, "Eleven Silent Men" from Russian World Vision; the family films - "A Dog Named Palma" from Mars Media Entertainment; thrillers and dramas including "The Riot" and "Behind Closed Doors" from All Media (a START company), "Homeward" from Russian World Vision, and horrors - "The Ice Demon" from Central Partnership.
In the fantasy genre, international content buyers can get to know films that have already been released, like"Aeterna. Part 1" from Kinopoisk and new ones such as "Red Riding Hood" from All Media, the mystical drama "Woland" from Mars Media Entertainment, a film adaptation of Mikhail Bulgakov's cult novel Master and Margarita. There is also sci-fi segment with "Reversible Reality" from Art Pictures Distribution, "MIRA" from Mars Media Entertainment; historical dramas like "The Oath and The Cry of Silence" from IGMAR, and First Oscar from Central Partnership and the historical action movies "Litvyak" from All Media.
On the other hand, Art Pictures Distribution, which will be present at the offline stand organized by Russian Content Worldwide, will show action films "Sergeant and Varyag", comedy series "Ivanovs vs Ivanovs and Brothers", and dramas "Ballet", "The Dolls and "Happy End."
START brings a premiere sci-fi drama comedy "The No Man Zone" (the best launch of 2022 on the streamer); the sequel to the hit social drama series "Container" that raises a complex issue of the surrogacy, that first season was presented at the premium showcase of the most anticipated high-end drama series MIPDrama 2021 and also at the European festival Série Series in France.
Other series include the thriller Identification by 1-2-3 Production, which was included in the Berlinale Series Market Selects at the European Film Market 2022; crime dramas from the TV Channel Five ("Detective Owl", "The Fabulous Five", "48 hours") and NTV ("Hitman’s curse", "Noble Detective", "KAMAZ.Extreme Racing") and historical dramas like "Elizaveta" from Russia Television and Radio, "The Prisoner" and "The Golden Horde" from Mars Media Entertainment.
Documentary content from Russia will also be presented to Vietnamese distributors, TV channels, and VOD platforms. Documentary films will be brought to Vietnam by Odin Media; Amex Media and Sovtelexport, the official content distributor of Russia Television and Radio including "The Highest Point" and "Yamal Nature Reserve".
More than 30 animated projects will be presented on the Vietnamese market including "The Barkers-Team", "Horse Julius on the Throne", "Three Heroes", and "Moonzy" from CTB Film Company, "Monsikids", "The Secrets of Honey Hills", "The Adventures of Peter and Wolf", "Mr. Theo" and "Cat and Dog" from SMF Animation, as well as "Finnick", "The Fixies", "Beardy Bodo" from Riki Group and, "Spaceport", "Boo the Cat" and the "Good Boy" from Parovoz Studio.
Likewise, Wizart Animation will be online and offline at the stand organized by Russian Content Worldwide. In the Wizart Animation catalog are two parts of the "Sheep and Wolves" franchise and five parts of "The Snow Queen franchise", including the newest instalment, "The Snow Queen and the Princess".
Vietnam is a country with which Russia is connected by cooperation in many different fields from tourism to education. There is also considerable potential for partnerships in the creative industries” Inna Shalyto CEO of ROSKINO