TV FRANCE INTERNATIONAL HAS A STRONG PRESENCE AT ATF ONLINE+ 2020

After participating at the MIP Cancun online, French audiovisual exporters are preparing for the Asia TV Forum &  Market 2020, from 1 to 4 December. With the support of TV France International, 31 companies will be taking part this year in ATF Online+ 2020, which will be fully digital this year.

They will also be presenting their catalogue of more than 1,000 buyers from the whole of the Asia Pacific zone, at one-to-one meetings throughout the 4 days of the market. They will also highlight their flagship programs on the event’s digital platform which will remain accessible until 28 February 2021.

“Asia-pacific is the 3rd export zone for French programs in the world”, said Sarah Hemar, Executive Director of TV France. “If we look at China, Hong Kong and Taiwan, for instance, where sales have quadrupled over the past 10 years, it is a territory with continued growth and represents the 3rd biggest world market for our animation. South Korea and India are also countries where French excellence is in particular demand. For its part, Japan is a special territory for French documentaries. But our room for development remains high. Our significant presence at ATF is therefore an unmissable event in the calendar. And the organisers’ offer to give France a showcase is a very promising omen”, she continued.

TV France International showcase for the whole Asia ATF Online+ has given TV France an opportunity to speak at a showcase on December 2 at 4:00 pm (UTC+8): “Globally Appealing Quintessentially French”. This will enable Sarah Hemar to talk about the mission of TV France, an organisation for the promotion of French audiovisual programs internationally. And to 4 of its members, already established on the Asian market, to share their experiences and to highlight new programs available for sale and projects for co-production to buyers and commissioning editors from all over the Asia-Oceania region.