After celebrating its fifth anniversary in the international arena, Mediterráneo, Mediaset España Group is focused on its ability to create distinctive, high-quality projects that captivate diverse global audiences. Ana Bustamante, General Director, talked with Señal News about the strategy for staying relevant in a competitive global market.
How do you define Mediterráneo's international strategy after celebrating the company's fifth anniversary?
"Mediterráneo's international strategy revolves around a balance between creativity and strategic business partnerships. Over these five years, we've positioned ourselves as a significant player in the industry, overseeing a vast catalog with thousands of hours of content across diverse genres while also managing the activities of the production companies under the Mediaset España umbrella. Home to some of Spain's most renowned production houses, Mediterráneo focuses on creating exclusive content, developing original projects with international reach, and distributing them globally. We've consistently prioritized diversifying our catalog with projects that resonate with the audiences while maintaining strong relationships with channels, streaming platforms, and production companies worldwide. Looking ahead, our approach to expanding our footprint centers on evolving our production and distribution models to meet global demands, fostering long-term relationships with key market players, and adapting to the changing media landscape."
What critical business factors will maintain and increase Mediterraneo's global footprint?
"As the industry evolves rapidly, especially with the rise of streaming services, our ability to anticipate market changes and adjust our strategies is crucial. Not only is flexibility essential, but so is the strength of our partnerships. We've built trust-based relationships with streaming platforms and international buyers, allowing us to create tailored distribution strategies that maximize each project's potential. By staying agile and maintaining this collaborative approach, we can continue expanding our presence and meet the demands of a constantly changing global market."
What are the most crucial elements for building a diverse and robust catalog for global audiences?
"Our content must stand out; that's the key to staying relevant in a competitive global market. It is also essential to maintain consistency in production, recognizing that this is a long-term business where success relies on collaboration with multiple partners. If one part fails, the whole project can be affected, so the goal is to develop profitable projects for creators and the industry. Mediterráneo has always been highly aware of the significance of extending the longevity of our catalog, trying to find the right combination of business models and distribution windows to give maximum longevity to both new releases and older catalog titles."
Spanish content has become a global focus; what are the challenges and opportunities around that trend?
"The global appetite for Spanish content represents both a tremendous opportunity and a set of challenges. The global success of Spanish titles has undeniably opened up new possibilities and audience segments for Spanish titles. The demand is clear, and it's an exciting time for the Spanish audiovisual industry. However, this opportunity has boosted competition with increasing production companies within and outside Spain, while global budgets tend to be constrained. Budget cuts from global players contrast with the thriving Spanish audiovisual landscape, making it even more essential for our productions to stand out through differentiation and excellence. We need to ensure that our productions are not only distinctive in storytelling but also in production quality, as this will set us apart in a crowded market. Therefore, Mediterraneo is focused on creating premium titles that align with the global appetite for Spanish-language content."
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