18 NOV 2024

Mirjam Strasser: “Autentic Distribution aims to offer a catalogue with a diverse selection of global topics”

The Head of Sales & Acquisitions, highlights key factual projects on offer to global buyers, emphasizing those with Latin American appeal and explaining the co-financing strategy behind some titles.

18 NOV 2024
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Mirjam Strasser

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This year, Autentic Distribution is presenting a lineup of upcoming programs across all factual genres, including the documentary “Dying Democracies – Europe in Decline”, produced by Autentic Studios. “This two-part series examines how right-wing populists in Europe use democratic processes to erode institutions from within, a topic that couldn’t be more relevant or important,” says Mirjam Strasser, Head of Sales & Acquisitions at Autentic Distribution. In the wildlife genre, “Katavi – Africa's Last Refuge” is a standout. Set in the remote Katavi National Park in Tanzania, the film captures the struggle for survival among hippos, crocodiles, and lions as they face the challenges of extreme weather. “Katavi stands out for its cinematic quality and emotional storytelling, underscoring why Terra Mater Studios is a leader in world-class wildlife documentaries,” she adds.

Another key highlight is a captivating selection of history documentaries that focus on glamorous destinations and the fascinating stories of how they became iconic hotspots for the rich and famous. “From the vibrant streets of Havana (“Rum & Revolution – History of Havana”) to the luxurious slopes of St. Moritz (“Summits & Society – History of St. Moritz”), and the allure of Ibiza, Marbella, and Marrakesh (“Sun & Splendor – History of Marbella”, “Paradise & Parties – History of Ibiza”, “Legends & Luxury – History of Marrakesh”), each documentary reveals the unique journey these destinations took to become playgrounds for the global elite,” Strasser explains.

SPANISH-SPEAKING REGIONS

Autentic Distribution’s catalogue features a diverse selection of global topics, addressing worldwide issues while also featuring stories and protagonists from different countries. “This commitment to variety is reflected in our latest lineup, with a strong selection of documentaries focusing on Latin America, Spain, and the USA,” affirms Strasser. The key titles for these territories include Terra Mater Studios’ “Jaguar Beach”, filmed on a secluded beach in Costa Rica, and “San Diego – America's Wildest City”, which uncovers the unexpected wildlife thriving in a highly human-controlled environment, and  “Wild Mediterranean”, produced by Spain’s Docu Producciones, focuses on the diversity of Mediterranean species. Additionally, the fourth season of “Hot Roads – The World’s Most Dangerous Roads”, currently available for pre-sale, will feature episodes set in Chile and Colombia, bringing thrilling South American adventures to viewers. History documentaries like “Rum & Revolution – History of Havana”, “Sun & Splendor – History of Marbella”, and Paradise & Parties – History of Ibiza” are also key offerings.

While Strasser acknowledges that Spanish-speaking broadcasters haven’t been Autentic Distribution’s primary focus in the past, they’ve continually built strong relationships in these regions. “In Spain, we’ve had long-standing collaborations with RTVE, TV3, AMC, and other local broadcasters. We’ve also established solid partnerships with key broadcasters in Mexico, Brazil, and Colombia, as well as the Spanish-speaking U.S. market with HITN and VME,” she notes. “From our experience, content that performs well in Spanish-speaking markets tends to fall within the genres of travel & adventure, science, and wildlife. Notable examples of programs that have sold successfully in the past include Our Body & Mind, The Science of…, and 42 – The Answer to Almost Everything,” Strasser shares.

CO-FINANCING STRATEGY                                     

Autentic is not only involved in the development, production, and distribution of factual content but also in co-financing projects. “We’re always on the lookout for the next big thing — a series with a standout USP, an exclusive location, a never-before-told story, or a topic we know will resonate with a wide range of our clients. We focus on genres like Ancient History, Big Science & Tech, and blue-chip Nature, particularly those showcasing groundbreaking animal behavior,” Strasser details. “We’re especially interested in series projects that already have a local broadcaster or streamer on board, and where our co-financing can help bring the project to life. Our team likes to get involved editorially from the early stages to ensure the content appeals to an international audience. We’re also open to serving as an executive production company on projects that align with our vision,” she adds.

DIGITAL EXPANSION

As FAST, AVOD, and YouTube continue to rise, Autentic Distribution has adapted its strategies to the evolving digital landscape. “We’ve embraced the shift towards digital platforms by expanding our distribution efforts beyond traditional licensing. Over the past two years, we’ve rolled out six FAST channels,” Strasser explains. “This summer, our three international FAST channels—Autentic History, Autentic Travel, and Adventure Earth—debuted in the U.S., marking an exciting expansion into this key market,” she adds. “Additionally, we launched our first YouTube channels this year, starting with Autentic Documentary and Autentic Nature. These channels represent a significant step forward in our strategy to engage a broader audience. By partnering with platforms and establishing our own digital presence, we ensure our content reaches viewers wherever they are, while continuing to explore new ways to expand our global reach,” she concludes.

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