8 MAY 2020

MOVIEDAY LAUNCHES START-UP TO SUPPORT CINEMA IN ITALY

The film screening platform on demand presents Coming Soon, a new initiative that allows the presale of tickets, before the return of the public to the movie theaters.

8 MAY 2020

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Movieday is the first Italian on-demand cinema platform where it is possible to organize screenings of the films included in the vast and varied catalog of the cinemas that take part of the platform.

To further support the film industry at a time of closed theaters, the platform launched the Commin Soon start-up that allows directors, producers, distributors and cinemas to create undated screenings on Movieday.it, to start promoting pre-sale tickets earlier of the public's return to the cinema.

"We continue to work and believe in the experience of movie theaters and their best restoration. Cinemas were the first to close and will be among the last to open, but this didn’t stop us. Coming Soon is an innovative start-up that uses technology in film distribution and allows cinemas to continue operating even when their screening rooms are closed,” explains Antonello Centomani, CEO and Founder of Movieday.

“After being the first to launch a platform for smart, user-based distribution of movies in theaters in Italy and Europe, we are now proud to present a new feature, currently unique in the world, that we have developed for promoting and supporting the return of films and film audiences at this time of great uncertainty. Therefore, the invitation is for directors, distributors and cinemas to create screenings at Coming Soon, and for people to pre-purchase tickets to support them at this difficult time," added the executive.