14 FEB 2022

African OTT movie and TV episode revenues will reach $2 billion by 2027

South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896 million divided between the other 33 countries, according to Digital TV Research’s latest report.

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African OTT movie and TV episode revenues will reach $2 billion by 2027 – triple from $623 million in 2021, according to Digital TV Research’s latest report, entitled “The Africa OTT TV and Video Forecasts”.

Regarding countries in particular, South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896 million divided between the other 33 countries. SVOD revenues will reach $1.66 billion by 2027, up from $476 million in 2021.

Digital TV Research forecasts 13.72 million SVOD subscriptions by 2027, up from 4.89 million at end-2021. Netflix will account for 47% of the region’s SVOD subscriptions by 2027. With no Amazon Prime countries in Africa, Amazon’s streaming service is forecast to have 2.18 million paying subscribers by 2027.

“Disney+ will only have a limited roll-out: South Africa (2022) and Nigeria (2023). We do not think that Paramount+, HBO Max or Peacock will start as standalone platforms in Africa. HBO will continue its distribution deal with Showmax,”  commented Simon Murray, Principal Analyst at Digital TV Research.

“Francophone MyCanal started as a free add-on for Canal+ pay TV subscribers in 2021. In our last forecasts, we expected MyCanal to be a standalone platform. We now do not believe that this will happen. This will stifle SVOD growth in the Francophone countries,”  Murray continued.